In early 2024, a A local orthodontic clinic in the Greater Toronto Area partnered with Cadiente Digital to improve their local search visibility. The mission wasn’t just to drive traffic — it was to rank #1 for high-intent orthodontic keywords and turn that visibility into qualified leads and new patient starts.
The Challenge
Rather than rely on ads, the clinic aimed to build long-term visibility and local authority through organic search — especially for treatment-specific searches in their area.
Strategy Overview
Cadiente Digital led a focused, in-house SEO campaign with measurable objectives. The approach included:
- Local keyword targeting: Mapped content to local, high-intent searches like “Invisalign Toronto” and “braces near me”
- Google Business Profile optimization: Added targeted service pages, Q&A, and custom metadata
- On-site SEO improvements: Addressed page speed, structure, and internal linking to improve crawlability and user flow
- Conversion optimization: Updated website copy to better match search intent and increase appointment requests
- Ongoing reporting: Monthly tracking of organic traffic, conversion rates, and keyword rankings
Results After 12 Months
The clinic now ranks #1 on Google Maps and in organic search for nearly all targeted treatment keywords in their service area.
Key performance improvements:
- 44% increase in online appointment requests
- 61% growth in patient referrals
- 17% improvement in consult-to-start conversion rate
- Drawing in leads from high-intent, local searches
- Estimated annual ad value of $19,000 saved through SE
This growth was achieved through strategic SEO, with no money spent on Google Ads.
Why This Matters
SEO didn’t just increase visibility — it improved efficiency across the funnel. Fewer consults are now needed to achieve the same or higher number of starts, which means the clinic is attracting more qualified leads who are ready to commit.
A conservative estimate suggests SEO-driven appointment requests alone may have contributed to over 20% of all patient starts during the 2024–2025 period — directly adding significant revenue and improving capacity planning.
Let’s Get You to the Top of Google
Cadiente Digital specializes in helping local businesses dominate local search. If you’re ready to grow your business through organic traffic instead of ads, let’s talk.
Book a FREE SEO Audit today to learn what’s possible for your business.