We rebuilt our own site.
Here’s what changed.
Most agencies sell web design without ever redesigning their own site. We went through the full process ourselves — strategy, design, copy, SEO — and documented every decision. This is what we do for GTA businesses.
Old vs new —
side by side.
Before we touch a client’s site, we made sure our own could actually back up what we’re selling. This is a real before-and-after of cadientedigital.ca — no mockups, no stock images. Our web design and redesign service follows the exact same process we used here.
The old design
Dark green background, generic layout, weak visual hierarchy, decorative imagery that didn’t communicate value. Functional — but forgettable. Didn’t reflect the caliber of work we deliver.
The new design
Near-black base, bold Syne display typography, particle canvas, magnetic CTAs, and a visual system engineered to communicate authority on first impression. Premium — and built to convert.
The after screenshot above is from our Scarborough SEO landing page — one of the first pages built on the redesigned site. See it in full at the link.
We didn’t redesign our site to look cool. We redesigned it because a generic-looking agency website was the single biggest credibility gap we had. If we’re selling premium SEO and web design, the site has to prove we can actually do it.Founder — Cadiente Digital
Every decision
was deliberate.
No aesthetic choices were made for looks alone. Every update had a conversion, SEO, or brand-positioning reason behind it — and we apply that same thinking to every client redesign we take on.
Visual identity overhaul
Replaced the generic dark-green palette with a near-black base and a precise green accent system. Introduced Syne for display type and DM Sans for body — a pairing that signals expertise without looking like a template. The site now looks like it costs more to hire us, which is the point.
Performance-first build
Cut third-party dependencies, replaced heavy CMS bloat with lean static HTML, and implemented font-display optimizations. The particle animation runs at 60fps with no layout shift. Core Web Vitals improved across LCP, CLS, and INP — all direct Google ranking factors.
SEO architecture rebuilt
Restructured heading hierarchy, rewrote meta titles and descriptions, added LocalBusiness schema, and built a clear internal linking strategy. Hero copy targets high-intent keywords while the page structure is optimized for featured snippets and AI search platforms like ChatGPT and Perplexity.
Learn about AI SEO →Mobile-first layout
The old layout broke on smaller screens. We rebuilt every section with a mobile-first grid — fluid type scales, responsive stat bars, and touch-friendly CTAs. Over 60% of GTA search traffic is mobile, and Google ranks your mobile version first.
Conversion rate optimization
Moved the primary CTA above the fold, added social proof stats immediately below the headline, and built magnetic button interactions. The audit form was redesigned to reduce friction — fewer fields, clearer benefit, faster path to a yes.
See our web design process →AI search optimization
Structured page copy with clear, declarative statements that AI models can extract and cite. Added FAQ-style content blocks, optimized for E-E-A-T signals, and ensured enough topical depth for ChatGPT, Gemini, and Perplexity to recommend us when someone searches for a GTA SEO agency.
Your website is your
best — or worst —
salesperson.
Most GTA business owners know their site is outdated. They keep putting off the redesign because it feels expensive or time-consuming. Our web design service is built to change that — fast turnaround, clear pricing, and results you can actually measure.
- First impressions form in 0.05 seconds — your design is your pitch before a word is read
- Slow load times directly hurt your Google rankings — every extra second of delay costs you traffic
- A site that isn’t mobile-optimized is invisible to 60%+ of your potential customers
- AI search tools cite well-structured, authoritative pages — your site needs to be built for that
- Good design signals trust — and trust is what turns a visitor into a paying client
How a redesign
actually works
The same 4-step process we used on our own site — applied to yours. No guesswork, no surprises.
Discovery & Audit
We audit your existing site for SEO gaps, speed issues, UX problems, and conversion blockers. We also research your competitors, target keywords, and what your ideal customer needs to see before contacting you.
Strategy & Structure
Before any design work, we map out page structure, content hierarchy, and CTA strategy. Every section has a purpose — no filler, no fluff, nothing that doesn’t serve a conversion or SEO goal.
Build & Optimize
Clean semantic HTML, optimized images, fast load times, proper schema markup, mobile-first layouts. Copy is written with your target keywords naturally integrated. Everything is tested before launch.
Launch & Monitor
Post-launch we monitor Core Web Vitals, track keyword rankings, and watch for indexing issues. You get a full handoff document — and we’re available for ongoing support if you need it.
Ready to see what’s possible for your site?
Our web design service page covers everything — platforms, pricing, timelines, and examples. If you’re a GTA business that’s been putting off a redesign, this is where to start.
We pick the right
tool for your business
We don’t force every client onto the same platform. The tech depends on your goals, your budget, and how much you want to manage after launch. Full details on our web design services page.
Static HTML / Netlify
For lean, fast, low-maintenance sites. No CMS overhead, no plugin vulnerabilities, near-instant load times. Best for small businesses that want a professional presence without ongoing maintenance costs. This is what we used for our own redesign.
WordPress + Elementor
For businesses that need a full CMS — blog publishing, client-editable content, larger service architecture. We build performance-optimized WordPress installs with clean code, minimal plugins, and proper schema. Not the bloated builds most agencies hand over.
Shopify
For product-based businesses that need a reliable ecommerce foundation. Conversion-optimized product pages, SEO-structured collections, and a checkout flow that doesn’t leak customers. Includes product schema markup for Google Shopping.
Wix / Squarespace
When a client wants full control after delivery, or when budget is a major factor. We still apply proper SEO structure, clean URL architecture, and conversion-focused layouts — even inside drag-and-drop builders there’s a right and wrong way to build.
Your next client is already
searching. Are you showing up?
We’ll audit your current site, identify exactly what’s holding it back, and show you what a redesign would do for your traffic and leads. No cost, no commitment.